Getting started with post view conversions. Conversion window Google Ads Attribution vs Analytics What is the per conversion moment custom columns. If we don’t want to lose our heads analyzing the previous image. Google makes it easy for us, with custom columns. What can you create. Post impression conversions segmenting by conversion action post view conversions. Sum of post impression post click conversions of a given action. Whether primary or secondary. In this case, we select the. All conversions metric. Which includes post click post view, as we remember that, by themselves, THEY DO NOT ADD UP.
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In this way we force the full view post view conversions. ROAS or CAC adding the post view to the summation post view conversions. How to benefit from post view conversions. Now that we know where to find them and how to create custom columns, what are they good for? Sum of all conversions Overview of your campaigns. Real impact Country Email List of your campaigns. Do users remember you after seeing, and not clicking, your ads. Which channels support post view conversions. We can find this additional metric in YouTube. Discovery, Display and App Now, what do we count more, a YouTube or Display post view? We leave it to your discretion And a post view vs post click.
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Invite us to something if you are really interested. Does Shopping support post view conversions. The most important question in our opinion. The column can be removed in the standard shopping, but we will not see any B to B Database data. Performance Max Campaigns We continue. With the interesting thing about PMAX campaigns, by covering the entire. Google inventory image video shopping we can have conversions assisted by these more graphic channels. We need to know some points before. In e Commerce, the percentage of investment tokens vs resources it is one of our first recommendations to optimize.
