Despite the customer base, agencies do not obtain reviews on a regular basis. So it is worth implementing an opinion management strategy aim at gaining more ratings and comments in order to strengthen the position on the local market and maintain the score at the level of. Such a strategy must also include reacting to emerging opinions. Company responses should come as soon as possible. Importantly, it is worth commenting on all reviews, regardless of their sentiment. Another important element is the analysis of opinions and drawing conclusions, the implementation of which positively affects the quality of the offer and the functioning of the office.
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