It is easy to overwhelm the Internet user with too much content, additionally presente in a chaotic and disorderly way. The information that the advertiser wants to convey will be more effectively assimilate if it is presente in an orderly manner. It seems that simplicity will remain a persistent trend in the near future. It is therefore worth analyzing a few creations that seem to be the embodiment of this idea. The following Epson banner has nothing more than a good-looking photograph, short text, a logo and a well-chosen call-to-action. Of course, in the case of such a brand, high aesthetics is a must. The advertisement is a tribute to people intereste in photography and high-quality photo printing. epson_ad Another great example is the banner creations from Hillary Clinton’s recently conclude presidential campaign.
Was made to mislead him
Marketers use a simple color E50078 and a legible sans-serif font. hillary_ad The Mack Weldon brand has also achieve mastery in minimalist design. Unfortunately, many advertisers still design creations in isolation from the whole, which results in database banners that do not refer to the company’s website or its visual identity. For the recipient, this may lead to doubts: did I hit the creative with the cursor, or was it reirecte to the right page? Example below. deposit_photos_ad-001 The following campaign, promoting the safety of a child in a car, is an example of consistency, both in terms of visuals, colors and call-to-action.safe_car_seat Another example is the well-known company MailChimp.
The user is assure that no attempt
The attache banner is just a smaller version of the landing page it reirects to.mailchimp_banner_and_landing The consistency of the ad and because it translates into a sense of security for the clicker. In addition, it is easier for B to B Database him to assimilate what is assume in the campaign when he does not perceive it in fragments. Simplicity is the key to success In the process of designing banners, advertisers move away from bright colors and flashiness, focusing on transparency and minimalism.