E-Commerce Business site

(Or electronic commerce) is the buying and selling of goods or services on the Internet. It encompasses a wide variety of data, systems and tools for online buyers and sellers, including  and online payment encryption. Most businesses with an online presence use an online store and/or platform to conduct ecommerce marketing and sales activities and to oversee logistics and fulfillment. According to, in 2022, global retail ecommerce sales will surpass $5 trillion for the first time, accounting for more than a fifth of overall retail sales. And by 2025, total spending will exceed $7 trillion, despite slowing growth. To fully understand ecommerce, let’s take a look at its history, growth and impact on the business world. We will also discuss some advantages and disadvantages to ecommerce as well as predictions for the future. For more expert insights on the go, check out our biweekly audio series, the where global thought leaders discuss all things ecommerce — from industry news and trends to growth strategies and success stories.

B2C ecommerce encompasses transactions made between a business and a consumer. B2C is one of the most popular sales models in the ecommerce context. For example, when you buy shoes from an online retailer, it’s a business-to-consumer ecommerce transaction.

Unlike B2C, B2B ecommerce encompasses sales made between businesses, such as a manufacturer and a wholesaler or retailer. B2B is not consumer-facing and happens only between businesses.

One of the earliest forms of ecommerce, consumer-to-customer ecommerce relates to the sale of products or services between customers. This includes C2C selling relationships, such as those seen on eBay or Amazon.

Growth of Ecommerce

According t ecommerce revenue is expected to show a yearly growth rate  resulting in a projected market volume of  billion  which goes to show that ecommerce is no passing trend. Especially with the rise of  shopping experiences, digital buyers should expect to be able to research, browse, shop and purchase seamlessly between different devices and on various commerce platforms. Other trends to watch for in the  include: Robust customer journeys and personalization. Mobile commerce. Digital currencies, such as  and Overall, we have to remember that ecommerce is still fairly new in the big picture of retail. The future holds endless opportunity, but its success and continuation will depend largely on buyers’ preferences in the future.