Christmas is a real test for online and offline stores, the time when the biggest sales of the year occur. To take advantage of this key moment, it is necessary to have control over all aspects of your business. And with big data applied to digital marketing , this control is now within your reach.
Use big data to prepare for Christmas bells
How to use big data marketing in your pricing strategy
When we hear “big data marketing,” we often think of huge companies with outsized budgets. But if you Europe Cell Phone Number List your business and your orders through cloud platforms, chances are the information you need is already at your fingertips. Sales data, customer profiles, inventory, orders, suppliers… in short, you have everything you need at hand to see if you’ve met your
KPIs and how to fix them if you haven’t
Here are some ideas to get the most out of big data for your Christmas campaigns:
Christmas marketing campaigns
Are characterised by an abundance of discounts, promotions and flash sales (for example, on Black Friday).
Another area we can optimize is our relationship with suppliers
If you have complete data on the prices and margins you obtain with each supplier and product over time, you will be in a position to negotiate more successfully.
Inventory is also a crucial aspect
When preparing for Christmas campaigns. Analyze your stock reports to see when you have had inventory problems and why. This way, you can automate orders to suppliers to minimize the risk of running out of stock at a key moment. One less thing to worry about!
Other areas to explore in your big data
Marketing before setting your pricing Phone Number Digital Library may include cost per order, conversion rate, and returns.
How to use sales and customer data in your marketing campaigns
The second aspect to explore in your big data for Christmas campaigns is sales and customer data. Here are some of the most interesting metrics you can extract:
Tracking the consumer journey across different devices, from first contact with BT Lists brand to conversion.
A website audit
According to Nielsen, branded websites are the second most trusted form of advertising, behind only recommendations from friends and family. So get to work cleaning up dead pages and links, fixing loading issues, and making sure you have Google Analytics fully integrated into your site.
