How to choose between cold emailing and cold calling?

You know it: prospecting strategy is an art in itself that you must master to acquire new leads.  Sales prospecting includes several techniques, each with its own advantages and disadvantages.

Calls and emails are two different prospecting How to choose between  techniques. Which must be targeted. Here. We will talk about Cold Email and Cold Calling.


Here, the purpose is to personalize the campaign as much as possible in order to target the lead with the most accurate and up-to-date information.

So… Call or Email? This is the question we will answer today.

Are you ready? Let’s gooo

 What is Cold Calling?

Cold Calling is a sales prospecting technique that consists of calling the prospect directly on his phone. In this case, your prospect does not expect to receive your call and has not requested it. This way. You address your prospect in person and Egypt Phone Numbers communicate with him or her in person.

With cold calling: you prioritize the quality of the lead, over the quantity of leads.

Egypt Phone Numbers

Cold Calling how does it work?

Cold Calling is a call to a prospect who does not know you, hence the name “cold”.

In B2B, the goal of cold calling is to convert your target to your product or service. This technique allows you to make direct human contact with your potential lead.

Important: you must absolutely How to choose between contact your prospect directly on their business phone number. This way, you are in compliance with the GDPR. In addition. You avoid going through several intermediaries and you directly get in touch with your target.

The return on investment is quite low here. Because you spend a lot of time for one and only one prospect. For an effective cold calling. You must (of course) respect several golden rules and tips:

  • The first step is to target your prospect according to specific criteria. Lead segmentation is MAN-DA-TO-RY.
  • Next, you should find out as much as possible about the person you are dealing with. Remember: he or she does not know you but YOU know him.
  • Work on your speech…But not too much. Don’t try to sell your solution at all costs. And don’t try to convince your target. Your prospect can quickly feel overwhelmed by a flood of arguments. Think about working on a speech that goes along with your lead and personalize it. In short: don’t cling to a prewritten speech.
  • Your prospect is at the heart of your cold calling strategy. Don’t talk about yourself too much!
  • Don’t hesitate to start your cold calling with a question like. “How is your business doing right now?” or “What are your current challenges?”
  • Conclude your cold call with a meeting proposal with your prospect. Be careful. You are only at the beginning of the Australia Phone Number List  sales process. Don’t suggest a long and boring meeting to your prospect.

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