According to a recent report from D&B, companies that work to align their marketing and sales departments improve their ROI by up to 20% . And yet, in many companies these two departments continue to work completely independently and miss out on opportunities for their online Middle East Mobile Number List due to lack of coordination. If you want to know how to avoid this, keep reading!
How to integrate marketing and sales areas
Why is it necessary to align marketing and sales?
Traditionally, the division between marketing and sales has been seen as a source of rivalry, or even tension.
Marketers are analytical and take the long
These are two very different work cultures, and that is why it is often the case that one is “better” than the other or that it achieves better results in a particular company. But this is a serious mistake.
Rather than rivals, the marketing
In past decades, the sales and purchase cycles overlapped completely. However, thanks to Buy Phone Number Digital Library marketing, users have more autonomy to research and make decisions, so they can start their own purchase cycle independently of the company.
In the sales cycle , the company goes through different phases BT Lists it manages to convert the potential consumer into a client. These phases are known by the acronym AIDA:
Attention
Here we seek to draw the consumer’s attention to the company’s products and services.
Interest
This involves answering the question “what’s in it for me?”, that is, making users see that the company’s products and services can be useful or valuable to them.
Decision
here the goal is to get the potential client to decide to purchase the product or service.
Action
The purchasing cycle also has the same acronym, but the phases are slightly different and the impulse comes from the user and not the company:
