Valentine’s Day is coming up, not just for couples, but for brands too. Every year, new Valentine’s Day campaigns emerge that conquer advertising and our hearts. Do you want to know how to harness the power of marketing to increase your sales and brand awareness? We bring you some examples of Valentine’s Day advertising campaigns that will give you the inspiration you need.
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How to advertise for February 14th?
Special dates like Valentine’s Day are perfect for trying to do something special and get closer to our audience, but how do we advertise for February 14th ? If we don’t dedicate ourselves to selling romance, we may encounter some difficulties. However, there are a lot of opportunities to take advantage of.
When we are going to promote for Valentine’s Day we must ask ourselves the following questions :
What do we offer our audience?
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We must know exactly what we are selling. An experience, insurance, notebooks, legal services… Not everything is directly related to love and it is important to know this before we start designing our advertising in a crazy way.
How does our public relate to us? We may be a family restaurant with little romance, or we may offer a perfect setting for the date of the year. Our clients may choose our insurance because it is the cheapest, or because it is the most expensive and offers them the most coverage. We need to understand why they choose us.
What relationship can we establish with love and romance? If we are a chocolate brand, the campaign is done. But if we are a law firm, we may have to look for another card: the divorce card. What kind of couple would turn to a lawyer if not? Through humor and a little ingenuity, you can always find the perfect connection. But be sure to evaluate and define the limits so that it doesn’t backfire.
Brainstorming! This is the last step before designing the final advertisement. When we are clear about how our audience interacts with us and how we can use it to our advantage, we will take action with a bombardment of ideas until we find the one that best fits what we are looking for.
The 14 best Valentine’s Day campaigns
Valentine’s Day advertising has a lot to colombia phone number marketing teach us about marketing. The way brands find ways to take advantage of this date is always very creative. We bring you the best 14 Valentine’s Day campaigns for inspiration. If you’re now finding it a bit confusing to imagine how you can adapt this plan to your brand, you’ll surely see it better with the following examples of Valentine’s Day advertising .
The IKEA crib
In 2013, IKEA launched an ad for a Valentine’s Day bo directory “free for all babies born within 9 months.” It is an example of how betting on a fun copy and offering an offer that fits with what our audience needs can help to convey the message and reach more people.
The Hard Chorus from PUMA
Valentine’s Day is not a date that everyone likes, and there’s nothing wrong with that. In fact, PUMA’s ‘Love = football’ advert in 2010 is a clear example of how humour can be used to turn this date on its head and take advantage of it to promote ourselves without giving up on our connection with our audience.
Cornetto Cupidity Love Stories
Cornetto launched ‘The Café of Destiny’ in 2013, a tender and special love story to celebrate Valentine’s Day. To integrate their brand, they created a campaign slogan that had a double meaning: “Enjoy the journey. Love the end.” The slogan could be applied to the love story they were telling but also, of course, to the chocolate tip that all their ice creams contain.
Break the glass in case of love at first sight
What if our product is directly linked to the values of romanticism? Let’s not be afraid to be a little cheesy if it fits with our brand vision. That’s what l’Office Hollandais des Fleurs did in 2014. They placed several glass boxes on the street with a flower inside and the inscription ‘break up in case of love at first sight’, which managed to attract the attention of their target audience.
Oreo Red Velvet
There are many brands and food products that decide to launch limited editions to coincide with important dates such as Halloween, Christmas… and Valentine’s Day. This was the case of the Oreo Red Velvet in 2015. The famous biscuit brand launched an advertisement with its own story in which they presented this new product, which would be available especially for Valentine’s Day.
Dates at the supermarket
Who hasn’t dreamed of finding the love of their life in the frozen food aisle? In 2016, the supermarket chain Tesco launched an advert in which they organised first dates based on their customers’ consumption preferences. This is a very clear example of how to appeal to the audience’s curiosity and offer them a credible and fun experience.
Escape the nonsense with Ryanair
Using the hashtag #ScapeTheNonsense, this airline encouraged singles to escape Valentine’s Day with a tart message. Sometimes, this can be a good way to attract attention, distance yourself from the competition and win the complicity of the public. This 2019 ad proves it.
Love Netflix style
In 2019, Netflix used one of its most popular series, Stranger Things, to tell a romantic story and fuel its audience’s passion for the content it offered. In this case, they teach us one thing: if we create a story, it is essential that the characters are directly related to the interests and personality of our consumers.
The Telepizza case
An example of how to use social media on Valentine’s Day can be found in Telepizza. This brand has been admired on multiple occasions for the way it finds to turn a situation around and make the most of it. And on February 14th, it was no different. Through Twitter, Telepizza tried to seduce Nestlé to develop a special product together. After several tweets and interactions, both companies released a chocolate pizza. Have you considered establishing a collaboration with another brand? Numbers are worth taking into account, and this is what Falabella did in its campaign in which different couples showed love in the way they most enjoy, including same-sex couples, seniors, and couples with Down syndrome. Just make sure your message is sincere.
Saint Dunkintin
Dunkin’ Donuts adapted the name of this celebration to make it their own in a bold and dynamic way. They took advantage of this motto for their own products, which they adapted in the shape of hearts to get closer to the values and vision of February 14.
Being real with real people
Pandora put the focus on the customer in this well-known campaign, in which they asked real couples what Valentine’s Day meant to them. They managed to create a clever ad that conveyed the values of intimacy, naturalness and real love, making it easy to watch and understand.
Lenovo’s ‘cupid’ dog
Including animals can be a risky bet, but the level of tenderness is 100% guaranteed. This was demonstrated by this Lenovo campaign, in which we could see a couple arguing and reconciling, in the end, thanks to their dog, who played cupid. If you want to bet on humor and tenderness at the same time, this is a sure option.
What is love
In an advertisement for the Phoenicia Hotel, they asked themselves what love was. Taking care of oneself? Taking care of others? Falling in love at first sight? They linked all the possible definitions to their services and brands and managed to create an open campaign adapted to all their clients.
Getting these messages across to the public in an original, fun and direct way is an arduous task that only the most creative minds are capable of successfully doing. Do you want to achieve it? Through the tools and knowledge offered by our master’s degree in digital marketing.
