Search intent – called search intent – is what people want when they type words into the search engine. Or maybe they use vocal search to get certain results on their mobile phone or a home voice assistant like Alexa.
And it is precisely from this definition that the
work of SEO optimization and related keyword research can begin . Once upon a time the idea was to identify a convenient keyword for your business italy phone number and optimize the page in an exquisitely schematic , compiling way. That means? What does it mean?
Today there is a different trend. It is no longer sufficient to insert the main keyword in the title tag , in the URL and in the H1 to have good results. Today we need to identify, know and exploit search intent.
What does this mean for those involved in SEO copywriting ? Does this definition still exist? Here’s what you need to know to get a good mix of results thanks to search intent.
To use search intent you need to give an explanation. Search intent, in short, is what the user expects when they type a keyword. Or a set of terms until you create a query.
Which today can also be expressed through voice command , definitively changing the structure and balance by increasingly aiming towards a universe of long tail keyword searches.
And with a common use which, as you can see from the financesonline.com graph , is gaining more and more importance also with respect to new trends linked to Covid-19 and medical treatments.
voice search trend
Today, being directed towards understanding search intent, also known as user intent, means distancing oneself more and more from a logic that simplifies the creation of texts, overcoming a series of dogmas that have always characterized, and often mortified, the work of content creation.
For further information: how Google search works
How many search intents do we know?
In an attempt to organize this topic, we tend to summarize the types of user intent around a series of macro-categories suggested by this Alexa graph. That is, informative, navigational and transactional queries (without forgetting commercial ones). What exactly are we talking about?
keyword research ecommerce
What are the main search intents?
Transactional queries. Are those that include a search intent aimed at. Purchasing, booking or in any case an action capable of transforming a user into a lead/customer .
These are the classic keywords with a high CPC and which are usually used to create Google Ads campaigns to focus on landing pages. Designed to maximize profit. Be careful, a subset stands out here: commercial keywords . These are searches carried out by people . Close to a possible conversion but who are still doing research to understand and orient themselves on a purchase.
Navigational keywords, on the other hand, concern searches that also include the brand name and which are used by users to reach a specific page. Informative or informational searches are those that concern the editorial aspect, such as that expressed by a blog.
Informational or informational are Afghanistan Phone Number List keywords that allow you to intercept traffic that is not at least immediately interested in conversion but which can be valuable for many other reasons such as loyalty, user profiling and brand awareness. Here are some examples.
er the information necessary to satisfy their search.
