Professionals or not, it is a good job, dynamic, that can be ascribed to that category of web jobs or intellectual jobs, to use sociological macro-categories, detached from physical and static activities.
A correct interpretation, but partial. But what work can be done on social media and what skills must a professional who aspires to work with social networks develop? I’ll talk about it in this article.
1 Working with social media: social media manager & Co. The most important professions
2 Do you want to be a social media manager or work with social media? Here are the skills you need to have
2.1 Horizontal skills of working with social media
2.2 Vertical skills needed for those who work with social media
3 Working with social media: in an agency or as a freelancer?
3.1 How much do you earn working with social media?
4 How to Find a Job If You Work in Social Media
Working with social media: social media manager & Co. The most important professions
Working with social media is dynamic and can be very satisfying.
Consider that there are approximately 5 billion active profiles
On social media (over 62% of the global population) and every day a user spends an average of 6 hours and 40 minutes online (Source: Digital Report 2024 ).
It is understandable why more and more companies and brands are investing in this sector, looking for suitable professionals for social media strategy and management .
But not all social media work is the same . It requires different skills, from creating exciting and engaging content to managing the community.
Communications Manager : deals with the global communication strategy of a company, both in terms of communication and brand. Depending on the company, this figure may coincide with the marketing manager (or also include activities that have to do with marketing.)
Social media manager : manages and/or coordinates all social networks. Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest…
Content creator : creates engaging and captivating content for people. We usually talk about freelancers or even influencers/creators that companies can collaborate with to increase their target audience.
Community Manager : controls the digital community linked to a brand or business, managing comments, monitoring public conversations, sending messages or resolving any crises linked to a communication error.
Copywriter : writes texts for online and social media to achieve specific objectives (engagement, conversions, interactions, etc.) and to increase visibility .
Digital PR : dedicated to building and maintaining the brand’s public image through collaboration with external figures (external blogs and sites, creators, etc.).
Do you want to work with social networks?
Our guide to degree courses and master’s degrees can be useful, you can find it here: Degree Courses and Master’s Degrees in Social Media Marketing… yes or no?
Want to be a social media manager or work with social media? Here are the skills you need
Working with social networks is certainly the desire of many, since we are talking about a creative job that moves a large part of the (post)modern knowledge economy.
On the other hand, however, it is necessary to think of social media as professional tools to be used in an artisanal way , strategic channels that can make the difference if used with awareness within corporate communication.
For this, specific skills are needed, which I divide into “horizontal” and “vertical”. Let’s see them.
Horizontal Skills of Working with Social Media
Knowledge of the medium . Knowing tools and platforms is very important for those who work with social media (and the web in general). Knowing how to use a tool does not only mean knowing the rules, uses and applications but knowing how to move , evaluate data and predict social behaviors.
Constant updating . For those who intend to do the work of “social media something” constant updating (with courses and masters dedicated to social networks) is a must. Every day there are changes and new things to learn , which can be used to improve and analyze your activity by developing the controls.
Interpretation . Having a view of the world is also very important on social media, where social
The vertical skills needed for those who work with social media
Analytical Skills . Analyzing means refuting data to obtain reliable results and predictions. Analytical skills are a process linked to this mechanism, which becomes a personal quality in imagining situations starting from a scenario made of numbers and tools.
Thinking about solutions is a skill rather than a competence. But it can be trained by participating in brainstorming sessions and carrying out strategic analyses of different natures and with different objectives.
Ability to synthesize . Once upon a time, Twitter’s 140 characters (now X) taught us the value of content density . “Short but meaningful” works on social networks, but what does it mean? Newsworthy, incisive, with a call to action, but also useful, essential and highly informative . Characteristics used in social writing of a post, in managing a blog, in drafting operational plans or editorial lines. Simplification is also useful for organizing work and tasks by coordinating multiple projects. This synthesis must however be dense, therefore organized and full of meaning, without leaving anything to chance.
he metrics (visits, fans, conversions), the tools and the team to achieve them. At the same time, it is essential to know how to communicate, control progress, evaluate costs and quality of work . These are some skills and some key steps, to which a project manager must pay particular attention to build and coordinate a more or less complex project.
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The Most Important Skills for a Social Media Manager Today
The skills that the perfect Digital Marketing Manager MUST have
Working with social media: agency or freelance?
If you work with social media in an agency to achieve the objectives set for each project, you will have to interact every day with your colleagues: copywriter . Analyst , SEO , community manager , social strategist .
As we have seen, these are professional figures who move within this scheme to build activities and synergies, chasing results and conversions.
Teamwork allows you to collaborate closely with people, taking advantage of an organized and defined structure.
If, instead, you prefer a job where you can have total control over the working methods and timing. Then you can opt for the freelance profession, finding your lebanon phone number marketing own portfolio of personal clients.
How much do you earn working with social media?
The salary in the agency varies based on specialization. Seniority, based on the role you hold and the market niche you deal with.
As a freelancer, however, you must also calculate. the time dedicated to each project and the specifics of the tasks. establishing the most appropriate price based on your experience.
Content creators, influencers and bloggers can evaluate individual . costs for the creation and publication of content (in this case too the figure bu leads is established. Based on the number of followers, engagement or specific objectives such as, for example, conversions).
Consider, then, that several companies are hiring social media professionals internally. In this case, the salary must be calculated based on the tasks required, the time spent, your skills.
How to Find a Job If You Work in Social Media
To work in this environment, especially on your own. you need to cultivate relationships. Even offline – and you still need knowledge and an overall vision.
Being specialized is important, but companies often look for hybrid figures. who have a fair amount of expertise in all these micro-worlds of the web.
Also, there are some tricks you can follow to get yourself noticed . For example, you can:
Maintain your LinkedIn profile by posting about your profession at least a couple of times a week to showcase your skills.
Update your portfolio by including the most creative or high-performing projects you have created.
Share your work on social media , to show what you can do by taking care of the visual and graphic aspect.
Participate in industry discussions , both on
LinkedIn and Instagram, to stand out, network and – maybe – start interesting collaborations.
Quantify your results on your resume , with specific data and helpful explanations to understand how you achieved certain goals.
Create a personal website , where you include information about yourself. Your studies, but above all showing what you have done and what you can do.
To conclude, I believe that there are three aspects, perhaps the most important. for a person. Who works with social media at all levels: passion, organization and determination .
Professionalism must be cultivated every day
In this profession you have never arrived , fortunately! This is why, in addition to basic training in the communications sector. You will have to update yourself on the latest news and trends in the sector .
At Bee Social, in addition to dealing directly with digital communication for small and medium-sized businesses. We train social media professionals both in companies and private individuals with specific web marketing courses .
Want to know more? Contact us and explain your needs, we will find a perfect solution for you, without obligation!
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