ICE Score improved versionhow to prioritize the ideas of the Growth team
ICE Score improved version: how to prioritize the ideas of the Growth team by Victor Campuzano | Nov 17, 2019 | Growth Hacking Methodology | 10 Comments Sunday afternoon, sofa, blanket and post. The last in the series. A post against the clock (like the previous ones, what a novelty) but perhaps the most valuable of all: it is the sixth in six weeks or, in other words, Vicent pays for dinner. He will have to acknowledge it publicly in the comments… hehehe What less, then, than to bring up that topic that united us in debate a few weeks after his return to Spain from his expedition through San Francisco.
What is the
What is the ICE Score? The official definition In his book The Hacking Growth Method , Sean Ellis proposes a simple method to organize ideas and prioritize them, assigning them a category email list score based on 3 criteria: Impact : impact that we predict that idea, action or test will have. We cannot foresee the same impact by changing the color of a button as by closing an agreement with the biggest influencer in the sector. Going on TV does not have the same impact as sending an email to our list. Confidence : refers to the degree of security we have that this idea or action will have the impact we believe. Sean says something like “how sure are we that it’s going to
cost of carrying
Ease : ease or, rather, cost of carrying out the idea or action. Cost not only refers to monetary costs, but also to the sum of time, money, personnel, effort… Come on, it refers to how many resources we will have to remove from other tasks to carry out the idea. Be careful, at this point you must give a higher score the fewer btobdatabase resources you need or you will distort the ICE Score. The method is simple. All you have to do is put a list of ideas in a table and, next to it, assign a score to each of the columns . Finally, you must calculate the average to obtain the ICE Score. Once you have the ICE Score of all your ideas, you can sort by this score and you will have a prioritized list of which ideas you can start testing.
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