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In our article, we will introduce the term customer lifetime value and suggest how to increase the customer’s long term value Try it for free Customer lifetime value,  the lifetime value of the customer Customer lifetime value CLV is, by definition, a measurement of customer value. which means the value of revenue that a given customer can generate for the company during the entire period of cooperation. In other words, customer lifetime value is the average amount of money buyers plan to spend on products or services at a given company over the duration of the relationship.

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It is worth knowing how much the customer spends in a specific period to effectively measure the effectiveness of marketing activities. By analyzing the entire customer relationship process, we can estimate whether a given buyer actually Sri Lanka Mobile Number List generat more profit for the company than the cost of acquiring it. How to calculate customer lifetime value? There are several methods of calculating the lifetime value of a customer. Some of them may cause discomfort, because some models of calculating the CLV indicator are quite complicat.

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Below is a standard formula to help you calculate customer lifetime value. Customer lifetime value average order cost x average transaction repeatability x retention period Average order cost this is the average value of a single purchase Average recurrence of transactions this is the average number of frequency of purchases made by the B to B Database customer in a given period Retention period this is the period during which the customer remains active in relation to the brand the number of years in which the customer makes purchases in a given company We will illustrate this equation on the basis of an example Let’s assume that the average order value is PLN.