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Therefore, the European Commission has address such actions in the Unfair. Commercial Practices Directive. Unfortunately, penalties can affect even companies that operate ethically, so check how to prevent this. Fake reviews target by the European Commission The EU directive Directive EU requires entrepreneurs who allow customers to post reviews to indicate whether and how they verify that they actually come from consumers who have us or purchas a given product. Steps you can take to verify the veracity of a review may include, for example, requiring you to register before leaving a review.

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You can also ask the person issuing the opinion for information that will confirm that they actually us the company’s offer. This can be, for example, an order or reservation number. The entrepreneur should also establish clear rules for people who Ireland Mobile Number List post a sponsor rating. Tools for monitoring mentions and opinions on the Internet are also a solution. You can also use tools to obtain opinions from your own customers, such as the Rating Captain application, which, thanks to the automation and transparency of the process of obtaining reviews, facilitates the fulfillment of this obligation.

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How to recognize fake reviews on Google. Google listings were identifi in an Uberall study conduct on million reviews as the most likely to contain fraudulent reviews. It is also worth remembering that Google is still the place where users B to B Database most often check reviews about companies. As it turns out, the most common type of scam is “fake profiles with fake reviews generat by the company itself. How to recognize such opinions. There are several aspects that can help you determine whether a review is fake Average rating and number of reviews customers most often trust companies whose rating is in the range of.