You don’t need to change your offer or conversion goal to increase conversions. You just need to create motivation by changing your cta copy to something your visitors find more compelling. For example. Klientboost experimented with fer changed—only the headline/subheadline and cta copy. Well. That and conversion rates progressively increased with each iteration of the cta copy. Version 1: 14-day free trial how to do landing page testing right circa 2015 version 2: get free proposal how to do landing page testing right 3: free marketing plan how to do landing page testing right klientboost free marketing plan messaging version 4: pricing calculation how to do landing page testing right klientboost pricing calculation messaging all four versions.
While expressed differently
All ultimately lead to the same Saudi Phone Arabia Number Data conversion goal: a consultation with the sales team. By testing different headlines and ctas. They were able to build motivation and. As a result. Increase conversion rates without ever changing the offer. Why do they swear by cta copy? Low effort. High impact. Simple. Here’s another example: let’s say we’re dealing with personal injury lawyers: 99% of them use “free consultation” as their main cta. If they’d switch their cta to “see if I have a case” or “see what my case is worth.
Then they get higher conversion
rates while still having a consultation. The magic Kazakhstan Phone Number List trick here is to marry the main questions/objections your visitors have. And turn that into a cta that promises answers. 3. Use the breadcrumb technique on your forms you may have heard otherwise. But fewer fields do not automatically equal higher conversion rates. (it depends on a number of factors. Really.) for lead capture landing pages. Forms can make or break conversions. But more importantly. The first impression your visitors have of your form’s fields will make or break conversions.